Frequently Asked Questions

Corporate questions

What is This Land?

This Land is strategic land and property development company focused on unlocking value across Cambridgeshire and the East of England. With a strong emphasis on quality, design, and community impact, the company delivers residential-led schemes that support local growth while generating long-term value for its sole shareholder, Cambridgeshire County Council.

Who owns This Land and what’s it relationship with Cambridgeshire County Council?

This Land is wholly owned by Cambridgeshire County Council, its sole shareholder. This Land’s Board works closely with the shareholder to ensure there is comprehensive oversight of executive decisions including quarterly reporting between the shareholder and This Land through the shareholder sub-committee.

What loans or financial support has This Land received from Cambridgeshire County Council?

When This Land was established, the Council provided a loan of £119.75 million to launch it as a land and property development business, which was immediately used to buy £78 million of land assets from the Council itself. As a result, This Land almost immediately returned £78 million of the original £120m that it borrowed straight back to the Council.

The structuring of that initial transaction differed from the way in which development land is typically acquired. Normally, developers take an option to acquire land and then they invest in securing planning consent, which is how they add value, before actually drawing down the land and paying for it. . This enabled Cambridgeshire County Council to immediately realise a profit on the assets that were purchased by This Land and benefit from an increased annual profit on the interest rate, which it could use to fund public services.

What has happened with the loan?

The loan was restated by Cambridgeshire County Council in 2025 to help This Land to focus on optimising its future transactions and cashflow. It now comprises £59.9 million of interest-bearing loan and £59.85 million of non-interest-bearing loan, repayable contingent on performance. No further investment beyond the initial loan has been requested or required from Cambridgeshire County Council by This Land.

Why has This Land recorded losses in recent financial years and what is being done to address this?

This Land’s balance sheet shows £119.75 million owing presently. This is made up of £59.9 million of interest-bearing loan and £59.85 million of non-interest-bearing loan repayable contingent on performance.

To date, the Council has received £45 million of interest on the loan and a further £21 million of interest payments are forecast from This Land, which means Cambridgeshire County Council will receive £64 million of interest as income: more than the £59.85 million of restated loan that is payable based on performance. The interest payments This Land makes are unrestricted income for Cambridgeshire County Council, which can be used to pay for day-to-day services.

Like many other developers, This Land has also been affected by rising inflation, weakening demand in the marketplace and lengthening planning approval times. All these factors have directly impacted the anticipated performance of the company, as the time it takes to see a return on investment from land and property development varies significantly due to market conditions. Despite these challenges, the interest due to the Council has continued to accrue and be paid, regardless of global or national economic conditions.

This Land has to treat this loan interest as a cost to the company, which is why it is shown as a loss in its accounts. While the accounts do report a loss, this was forecast in This Land’s approved business plan alongside more than £80 million in positive cashflow (2025/26). This strong cash position means This Land remains on track to meet its scheduled loan repayments and interest payments, so that, by 2030, it will have paid Cambridgeshire County Council more in cash than it was originally loaned.

What changes has This Land made to its leadership, governance and/or business plan in the past 12 months?

This Land has achieved a stable position for the Company, recruited a strong Board and appointed a new Interim CEO to work with the shareholder to explore the strategic options for its future. Proposals will be put forward in 2026. This Land’s focus remains on creating sustainable, high-quality developments that deliver value for all its stakeholders.

How can people learn more about This Land’s governance and performance?

The company’s audited annual accounts are filed publicly with Companies House. Its shareholder, Cambridgeshire County Council, reviews the company’s business plan annually and financial position quarterly. The shareholder’s Strategy and Resource committee and shareholder sub-committee are recorded and can be watched here.

This Land also publishes a summary of its annual business plan on its website every year, which can be found here.

How many houses has This Land built?

Through a combination of housebuilding and securing planning consent, This Land is facilitating the delivery of more than 2,817 new homes across the East of England. It has also enabled the creation of more than 24 acres of green spaces and play parks, and more than 11 acres of community centres and sports facilities.

Landowner questions

The core purpose of the planning system in England is to enhance the natural and built environment that we live in. Development is focused in the most sustainable locations - close to existing services, schools, shops, and transport links – and seeks to protect sensitive landscapes, enhance biodiversity, and mitigate flood risk. Looking at a parcel of land, you may already have a sense of whether development is appropriate. Developing an area of ancient woodland within a national park, far away from services would cause significant harm to the environment, while the redevelopment of a dilapidated building in the middle of an urban area would enhance the surrounding area. Most cases are, however, not as clear cut as these examples, and planning decision-makers will consider the merits of each site – balancing the benefits and constraints. When our land team is reviewing development opportunities, they work with our network of technical experts to consider the potential impacts on the transport network, flood risk, heritage assets, ecology, landscape, and other environmental impacts. We also consider the benefits the site can deliver for the surrounding environment and local community.

The value of a land parcel is dictated by its potential use. Average agricultural land values in the UK are in the region of £10,000 per acre, depending on quality and location. This reflects the value of the produce those fields can deliver. However, agricultural land which benefits from planning permission can command a price of hundreds of thousands, or even millions of pounds, per acre in most competitive markets, reflecting the value of the homes that can be delivered.

Buyers will pay a premium for land that has well-considered, quality planning permission. Working with This Land and drawing on the experience of our team of experts will ensure that proposals maximise land value as well as optimising the chance of achieving planning permission.

When valuing land for residential development, developers will consider:

The quantum of development that the site can deliver;
The quality and value of the proposed homes, and the scheme as a whole;
The costs associated with delivering that development; and
The level risk involved with the project.

There are various types of agreement to facilitate the sale of land for residential development to suit your needs. As a general principle, the less risk there is for the buyer (predominantly planning risk), the higher the price paid. However, landowners do not necessarily need to take on planning risk themselves in order to maximise their land value.

Broadly speaking there are four types of agreement, although there can be a degree of flexibility to enter a hybrid of any of these and include terms to suit each landowner.

This is the simplest form of agreement. A developer will buy the land for an agreed price, with the only condition of sale being vacant possession. This price will reflect the current planning position of the site, albeit with some “hope” value added to its existing use value, in recognition that the land may deliver development at some point in the future.

This type of agreement will allow the landowner to receive money for the land at the earliest opportunity, accepting that the land’s value will reflect its existing use rather than its development value.

Here the developer is contractually bound to buy the land, subject to the grant of planning permission for development. A scope of development and purchase price is generally agreed at the start of the process, with a non-refundable deposit will often be paid to the landowner. The developer will then fund and undertake work to try and achieve a planning permission for development. The developer will be obliged to buy the land at the agreed price on the granting of a satisfactory planning permission.

The purchase price will reflect the land’s value with the benefit of planning permission and give some level of certainty on the purchase price at an early stage. However, the price is generally agreed some time before the land is sold so it may not reflect “today’s” market, and developers may take a more conservative approach when agreeing a purchase price to mitigate risk of changes in house prices and build costs.

This form of agreement is most common on sites with development potential in the short-to-medium term, where the likely quantum of development is known. The landowner has minimal financial risk as this is taken on by the developer.

As the name suggests, an option agreement gives the developer the option to buy that land within an agreed period of time upon certain conditions. As with a subject to planning agreement, the developer will pay a sum to enter the agreement and will fund and undertake all work associated with achieving planning permission.

Most commonly, the developer will only have the ability to exercise the option to buy once a satisfactory planning permission is achieved, with the purchase price at a pre-agreed discount to open market value. This discount recognises the financial and planning risk taken on by the developer in promoting the site.

Open Market Value is agreed between the developer and landowner and their representatives once planning permission is granted on the land, and reflects what the land would be worth if it were widely marketed. This means that both the landowner and the developer have confidence that the value reflects current market conditions and the scheme that has been granted planning permission.

Again, the landowner has minimal financial risk as the developer is responsible for promoting the site through the planning system.

Promotion agreements are most common on larger, longer-term strategic land projects. A developer or promoter pays an upfront premium to a landowner to enter into the agreement. The promoter funds and undertakes all work towards achieving planning permission, using their expertise to maximise the value of the land.

When planning permission is achieved the land will be sold on the open market for the best terms. The promoter will receive a pre-agreed percentage of the sale price to recognise the financial and planning risk they have undertaken. This incentivises the promoter to maximise the land value.

As with option agreements and subject to planning sales, the landowner is subject to minimal financial risk as the promoter will fund all work involved with achieving planning permission.

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Complaints procedure

Corporate questions

Landowner questions

Terms & Conditions

Terms & Conditions

Privacy Policy

Cookie Policy

Modern Slavery &Human Trafficking Statement

Complaints procedure

Modern Slavery &
Human Trafficking Statement