Build homes by understanding people
Build is about the way we apply customer insight to housebuilding. Few developers can match our investment in, or depth of, customer insight. More importantly, it’s insight we use to turn houses into homes.
Before we began to design the homes we will build, we thought about who would live in them and, more importantly, how they would live in them. This insight pushes us beyond the practical features to think bigger about unique configurations, flexible layouts with the potential to extend already built in and outside and inside space that feels connected. For example, we even thought about the creation of a contained and dedicated space in which to do the laundry, no matter what size or type of home we build. It’s all in the detail and the detail is built around people.