Bronze Oval

This Land™ is a development business established with the aim of offering a new approach to development, that is much more customer and community focused than the traditional UK housebuilder model.

The homes we build, the places we make and the relationships we create are the foundations of our business and our future.

We have defined our company’s positioning using a simple proposition: Build, Make, Create. Each element captures a part of our unique approach that will ensure we stand out from the competition.

Build homes by understanding people

Build is about the way we apply customer insight to housebuilding. Few developers can match our investment in, or depth of, customer insight. More importantly, it’s insight we use to turn houses into homes.

Before we began to design the homes we will build, we thought about who would live in them and, more importantly, how they would live in them. This insight pushes us beyond the practical features to think bigger about unique configurations, flexible layouts with the potential to extend already built in and outside and inside space that feels connected. For example, we even thought about the creation of a contained and dedicated space in which to do the laundry, no matter what size or type of home we build. It’s all in the detail and the detail is built around people.

Make places where people belong

Make describes our commitment to placemaking. It’s born from the recognition that a place is not the same as a development. A development is where people buy a house; a place brings people together.

Placemaking is all about character: character inspired and connected to our surroundings and places built around a physical heart – a space people can choose to gather where activities happen, whether that’s within the home or the wider neighbourhood. That character is created by blending homes, amenities, streetscapes, community spaces, green infrastructure, art, sculpture or just a simple road sign to make a recognisable identity. This comes together in our unique approach Placecraft™.

Create relationships beyond transactions

Create focuses on our differentiation through service. We believe a sale is the beginning of a customer relationship, not the end. A sale is a short-term win, a relationship creates long-term value. By exceeding the expectations of those who buy our homes and live in our neighbourhoods, we will create relationships with these customers that drive repeat sales and turn home-buyers into advocates and ambassadors for This Land™.

Our Story

Established by a team of highly experienced professionals with a complementary set of skills, This Land™ is fully funded and set for significant growth over the next five years. Led by Managing Director, David Gelling, the management team has a wealth of experience in the property industry and a set of skills to build something truly distinctive.

Senior Team

Steve Norris


More Info

David Gelling

Managing Director

More Info

Brenda Kibblewhite

Head of Sales and Marketing

More Info

Rob Hasselder

Development Director

More Info

David Lewis

Strategic Land Director

More Info

David Bethell

Associate Strategic Director

More Info

James Heuerman-Williamson

Chief Financial Officer

More Info