This Land™ launches to deliver a customer-led approach to the creation of new homes

This Land™ has now launched, creating desirable new homes and neighbourhoods within the UK and signifying a much-needed change in approach to the property market.

David Gelling, Managing Director

This Land™ uses intelligent new insight and a refreshing approach to the creation of places which focuses on innovation and a customer-led approach to design, identified as Placecraft™, to create desirable neighbourhoods with a flexible and adaptable range of house types. This design-led flexible approach will allow customers to grow within their own home, for example by allocating space to extend within their chosen plot. With a vision to forge long-term relationships and provide an enjoyable customer experience, This Land™ provides purchasers with the unique opportunity to adapt their homes, enabling families to grow within their home and beyond.

With placemaking central to the ethos of the business, This Land™ has developed Placecraft™, a conceptual tool which will be applied to all sites to govern the creation of desirable, neighbourly environments and homes with a difference. This Land’s™ commitment to meet customer requirements will be introduced across all sites, in both rural and urban locations. This Land™ has acquired an impressive portfolio and pipeline of developments within Cambridgeshire – the fastest growing city economy in the UK. With each mixed-use development fully financed, This Land™ will deliver in excess of 1,600 new homes and drive significant growth. Led by David Gelling, Managing Director; Rob Hasselder, Development Director; Tom Sims, Creative Director; and David Bethell, Associate; the team have a proven track record and extensive experience spanning all nature of developments, complementing each other’s individual skill sets to drive the business to success.

This Land™ is developing and strengthening the company team with the addition of like-minded, experienced and professional individuals. The team are looking for those that live and breathe creative development and will support the company’s commitment to deliver desirable neighbourhoods and set new standards for a future beyond the traditional house builder in the UK.

David Gelling, Managing Director commented: “I have one, overriding, expectation:  that This Land™ will, through its customer-focused, design-led approach to Placecraft and architecture, make a rapid and significant impact on the UK market.

Our commercial developments will generate high-quality, long-term, returns for our investor and our residential schemes will provide outstanding value for our customers.

We will take a robust and bold approach to the look and feel of our buildings and places.  We will focus on exceeding the expectations of our customers and all those who invest with us.”